Hermès 2025 Price Increase: A Complete Guide

The Hermès 2025 price increases have rolled out across the U.S. and Europe, impacting nearly all bag styles. Hermès bag prices have increased an average of 6%-7% over 2024 prices, with a few low and high outliers on specific models. Meanwhile, European prices have seen an average rise of about 4.3%.  

Just how much has the Hermès price increased on specific models? What’s behind the Hermès 2025 price increases, and how do they compare to Hermès pricing trends in recent years? Our Hermès price guide dives into these questions and more.

A Look Back: Hermès Price Trends Over the Years

It may feel like Hermès bag prices have grown at a dizzying rate for many years. However, as recently as 2021, the price for a Birkin 25 in Togo leather remained constant in the U.S. compared with the previous year. In fact, the price remained unchanged in 2016, 2020, and 2021. Across the board, most Hermès bag prices remained the same during the pandemic or were raised minimally. Nevertheless, the Birkin 25 bag’s price has increased 22.84%, from $9,850 to $12,100 since 2019. Similarly, Hermès bag prices for the Kelly 25 in Togo leather in the Retourne style have climbed from $9,375 in the U.S. in 2019 to $12,000 today. 

Historically, Hermès price increases have been about 1%-4% each year. The rising prices are said to account for increasing costs in producing the premium Hermès leathers and hardware as well as hiring new artisans to craft the bags. The other unspoken part of the equation is the positioning of Hermès bags in the luxury market. The challenging and expensive path to buying a Birkin or Kelly bag at a boutique and the engineered scarcity are specifically crafted to drive the bags’ exclusivity. Hermès price increases have the same impact. The rising prices naturally ensure that fewer can afford to wear the gorgeous bags, making them even more exclusive. Some consider the hefty Hermès increases of the past couple of years to be a response to recent staggering increases by Chanel.

Now, let’s turn to the specific Hermès 2025 price increases.

Hermès Price Increase 2025: Detailed Breakdown

Hermès bag prices and price increases have always differed from region to region, so we’ll review the increases specific to the U.S. and Europe. 

First up, the Hermès 2025 price increases for the U.S. ranging on average from 6%-7% increases:

U.S. Hermès Price Increase 2025